The Eat This, Not That folks have done two things exceptionally well:

1. As a publisher of a successful book series, I admire their series and marketing prowess to make it happen.

2. The Not That component of the equation is very good. However, the Eat This piece typically needs improvement. Here are some examples related to a recent recommendation.

a. Best Cereal 
Eat This, Not That Choice: 
Post Shredded Wheat

Feed Your Head Choice: 
Fiber One (has less sugar, fewer calories, and more fiber)

b. Best Breakfast Bar
Eat This, Not That Choice: 
South Beach Living High Protein Peanut Butter Cereal Bar

Feed Your Head Choice: 
For breakfast, I wouldn't recommend a bar. However, a better choice would be Pure Protein Bar (double the protein)

c. Best Tortilla
Eat This, Not That Choice: 
MexAmerica 100% Whole Wheat Flour

Feed Your Head Choice: 
Either the La Tortilla Factory or the Trader Joe's brand (fewer calories and more fiber)

That's just a sampling. Happy and healthy eating.