Coke's New Ad Campaign to Fight the Obesity Epidemic

01/15/2013

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It's an interesting and clever ad. However, when I think of any sugar-sweetened beverage (juices too), I take these two great quotes to heart.

Do you want to spend the rest of your life selling sugar water to children, or do you want a chance to change the world? Steve Jobs to John Sculley (CEO of PepsiCo)

You wouldn't think of watering a plant with soda. - Michelle Obama

Many people blame Coke for the obesity epidemic. I don't. I point the finger at The Main Street Diet - TheMainStreetDiet.com

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One good thing you can do with a can of Coke.

07/13/2012

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You wouldn’t think of watering a plant with soda. – Michelle Obama 
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A New Advertising Vehicle for Coke and Pepsi

06/26/2012

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I just heard about a proposal to allow advertising on city-owned vehicles. Wow, a match made in heaven. Look at the existing colors ... Pepsi gets to advertise on police cars and Coke on fire engines.

Here's a side benefit: The police can use Pepsi cans as a weapon: Throw 'em at the perpetrator. Not enough water to douse the fire? Extinguish it with a Coke or two. 
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Is Soda the Culprit?

06/18/2012

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Which reminds me of something Steve Jobs said to John Sculley (CEO of PepsiCo):

“Do you want to spend the rest of your life selling sugar water to children, or do you want a chance to change the world?”

Unfortunately for Jobs, Sculley took the job at Apple and fired Jobs the following year. Of course, Sculley ran the company into the ground and Jobs came back to save it.

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Rethink Your Drink

07/20/2011

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Interesting video from Soda Free Summer. Also visit: Have a Coke and a . . .
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Drinking too much sugar?

02/02/2011

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When you drink a 20-ounce soda, how much sugar are you consuming? Take a look. 

If you drink one 12-ounce can of soda per day, this is the amount of sugar you will consume in a year.
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Kick the Soda Habit

11/22/2010

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Whether you drink diet soda or the sugared stuff, replace it with sparkling water. Believe it or not, other than the high-intensity of the sugar or artificial sweetener, it will taste very similar.

Try it for a week. Most likely you won't miss the other stuff. In the past, I was a Diet Coke drinker. For the most part, I drink "plain old water", however, if I want the taste of carbonation, sparkling water "hits the spot".
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Bet you didn't know this: Coke is low in calories. Watch . . .

03/29/2010

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My how times have changed. If you still drink Coke or Pepsi daily, you might want to take a look at this visual.

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Have a Coke and a . . .

03/15/2010

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If you drink one 12-ounce can of soda a day, in one year, this is the amount of sugar you will consume. Now think about it: What if . . . you drink two, three, four or more a day? .

Would you like a glass of water to wash all that sugar down? 

When I show this jug in my presentations, many people take this quote to heart: Good habits are as addictive as bad habits, and a lot more rewarding. - Harvey MacKay

By the way, if you would like to see a "health" drink that has a lot more calories than the Coke/Pepsi example, check this out.
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A five gallon jug filled with sugar!
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Don't Drink Your Calories

11/04/2009

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A 20-ounce soft drink packs 250 calories, a 12-ounce mocha coffee drink has around 300, the average mixed drink has 300, and a glass of wine or beer about 150. Multiply that by a few servings and you can see how the extra calories can spell trouble for your weight-loss efforts.

Source: Duke
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